By Keith Yap

Things I've Learnt

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Book Summaries

Reading Notes – Maths and Stats for Web Analytics and Conversion Optimization

The following are notes from my readthrough of Maths and Stats for Web Analytics and Conversion Optimization by Himanshu Sharma, in no particular order: ROI, ROI, ROI You need 4 sets of data to calculate ROI: (1) Cost data (2)… Continue Reading →

A Book Summary – Tuesdays with Morrie

A young man reconnects with his old university mentor after more than 15 years. Unfortunately, his mentor, Morrie, is slowly dying of a fatal, degenerative disease. Rather than lapsing into self pity however, Morrie chooses to spend what time he… Continue Reading →

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