Keith Yap

Things I've Learnt


Digital Analytics

Multiple trended fallouts in a single graph in Adobe Workspace

Adobe Analytics Workspace makes it extremely easy for anyone to build decent looking, dynamic graphs and charts. Yet, if you are trying to visualise something that doesn’t fit within the constraints arbitrarily determined by Adobe, you’re going to have a… Continue Reading →

Cohort analysis: Adobe Analytics vs Tableau

Cohort analysis is useful to track changes in groups of metrics over time. A good example is user engagement – do users who joined in January stay as engaged as users who joined in October? However, depending on how your… Continue Reading →

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